"Stiftung Kinder Gesundheit" (Children's Health Foundation) is establishing an Innovation Hub to promote new and innovative ideas. For this purpose and in collaboration with Studio Gramisci based in Munich / Germany I designed and visually developed a complete brand system.

Brand Level & Meaning
GenHealth Foundry –Creation & Action
GenHealth Challenge –Competition & Ideas
GenHealth Club – Premium & Immersion/Depth

GenHealth Color World
Derived from the SKG color system, further developed independently for the InnoHub context. Each color is firmly assigned to a specific brand level (tier).

Confident Wordmark Typography
Typeface – GT Era Bold Display, in dark blue
Character – Handcrafted, characterful, unconventional
Feel – Charming, warm aesthetic

Distinctive Icon Marks (Brandmarks)
Open, calligraphic forms
Strong character and originality
The 3 icons represent the Foundry "journey":

Pictograms
Clear pictogram language, aligned with the typography. Moves away from a straight-line style toward more dynamic, flowing (swung) lines.
This reinforces the logo's presence and distinctive identity